IDOOH is an association of digital out-of-home advertising providers. It was founded by Ströer, Goldbach, and the Digital Media Institute (DMI). The DMI includes nearly 50 digital out-of-home companies, such as DOOH publishers, agencies, and tech providers. WallDecaux has also been on board as a partner since March 2023.
IDOOH promotes exchange within the DOOH industry. We bring people together and share knowledge about DOOH. To this end, we organize a congress twice a year. Additionally, we develop standards in our regular working groups, such as for market research, programmatic advertising, data, and master data.
Above all, we are advancing DOOH: transforming it into a digital reach medium with double-digit growth rates.
Want to join quickly and easily? Sign up here:
Nadia Abou El Ela
Managing Director
Frank Goldberg
Managing Director
Anja v. Fraunberg
Head of Corporate Communications & Event Management
Anna Maria Deisenberg
Director of Market Research
Julia Goldberg
Data & Business Analyst
The Institute for Digital Out of Home Media is an advocacy group for Digital Out of Home (DOOH) advertising.
We bring together people who are interested in DOOH.
Institute for Digital Out of Home Media GmbH
Maximilianstr. 35a
80539 Munich
Fon: +49 (0) 89 / 76 70 28 50
Fax: +49 (0) 89 / 76 70 28 49
Kai-Marcus Thäsler
Managing Director
Outdoor Advertising Association e.V.
Frank Möbius
Managing Director
Goldbach Germany
Claudia Zayer
Managing Director
Goldbach DOOH
Christian Schmalzl
CO-CEO
Ströer SE
Alexander Stotz
CEO
Ströer Media Deutschland
Andreas Knorr
Director Marketing
Wall
Andreas Prasse
CSMO
Wall
