With the Public & Private Screens Study, we provide monthly population-representative performance values (contacts) and target group data for DOOH advertising providers in Germany.
The Public & Private Screens Study uses the continuous tracking panel GIM Traces to promptly capture movement data at DOOH touchpoints. This allows us to provide complete study datasets monthly, including current advertising provider and advertising material contacts, as well as target group data.
The Public & Private Screens Study has been conducted by the Digital Media Institute since 2013 and has been continued by IDOOH as a comprehensive study for the entire DOOH market since 2022.
The Public & Private Screens Study can be accessed freely—i.e., without licenses or registration—directly in the planning tool mediMACH. We are happy to show you how to work with it in the webinars of our IDOOH Academy.
