DOOH conducts a continuously updated major market media study, Public & Private Screens, to record all DOOH advertising media in Germany. For this purpose, IDOOH merges the previous DOOH studies from Ströer and DMI.
We also collect the gross spending of our participants and provide analyses of Nielsen advertising statistics for the out-of-home advertising market. We develop forecasts for net spending in out-of-home advertising and regularly conduct studies on the effectiveness of DOOH advertising.
We provide overviews of all DOOH screens in Germany and their marketers. Additionally, we offer an overview of the key players in the programmatic DOOH market.”
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